Curious SPARK — Music Marketing That Lights Up Your Story

Devon Souriall, Founder of Curious SPARK

Devon Souriall — Founder, Curious SPARK
Stay curious. Create sparks.

My Story

I Never Became a Rockstar. So I Built the Team Rockstars Actually Need.

Like many of us, the dream of being on stage didn't work out — so I pursued the next best thing: helping the artists who did make it get there, stay there, and grow a real fan base while at it.

I got into digital marketing in 2016, right around the time the industry was figuring out that streams and screens mattered as much as radio and retail. I spent those early years learning the mechanics — how to continuously discover fans in the digital realm, what makes them stop scrolling, and how to build a strategy that keeps those fans around.

In 2021, I founded Curious BRDS to put that discipline behind artists, managers, and labels who needed more than just a social calendar — they needed a team that would show up every day and treat the campaign like it was our own. Since then we've contributed to hundreds of campaigns, working hands-on with artists across all genres.

"I find joy in helping people, and I'm obsessed with music — so I can honestly say I enjoy what I do."

Every campaign is different although they've all taught me the same lesson: the work only means something if the relationship outlasts the campaign. This is not a company where you speak to the owner and then get passed off to an account manager. I proudly take part in every project we take on.

The Path So Far:

2014Full Sail University

2016Digital Marketing @ Daemon

2021Founded Curious BRDS

2026Rebranded to Curious SPARK, a Division of Curious BRDS

What We Do

Marketing built around your campaign — not a template.

Curious SPARK provides a variety of marketing and social media services tailored to your campaign. We understand that every artist is different and will respectfully treat your project as if it's our own. We take pride in being a small, honest and hardworking family-styled business.

01

Full-Scale Marketing Strategy

A marketing quarterback for your release or tour — digital strategy, engagement campaigns, content ideation, paid advertising, and platform optimization, all built around your goals.

02

Social Media Management & Growth

We refine your voice, your story, and your game plan — a real content calendar, day-to-day execution, and best practices that connect you closer to your fans and grow a real fan base.

03

Adaptable & Resourceful

We communicate constantly and adapt fast when something isn't working. When you need more than we offer in-house, we lean on trusted partners in PR, radio, DSP pitching, photography, videography, and design.

We're not an agency that hands you off after the pitch. Our team works day in and day out with you, so your campaign keeps moving.

Start the Conversation

Artists & Clients

Real artists. Real campaigns. Real fan growth.

Since founding Curious BRDS in 2021, we've contributed to hundreds of campaigns for independent artists, managers, and labels — based in Nashville, working with clients everywhere.

# – D

38 Special
¿Téo?
Aaron Lee Tasjan
Al Di Meola
BØRNS
Clara Lars
Devilskin

E – N

Eloise Viola
Israel Nash
Jamestown Revival
JAMS
KARRA
LOCASH
Neon Trees

N – Y

Nick Carter
Noah Gundersen
Peyton Shay
Sid Simons
Taylor Dayne
We Three
Young Gun Silver Fox

Plus a growing roster of label and management partners. Full active roster available on request.

What Clients Are Saying

Words from the people we work with.

"It's essential we work with not only reliable and creative professionals, but people we genuinely enjoy working with on a daily basis. For these reasons — and more — we implicitly trust Curious BRDS with 'all things digital marketing,' from social media strategy and tour marketing to artist branding and general best practices. Curious BRDS is a vital member of our team, and I'm certain you'll feel the same from day one."

Marc FriedenbergManager, Jamestown Revival

"We have completely entrusted Curious BRDS with our social media, newsletter, and website strategy. They naturally embed themselves as part of our team, which has made working with them extremely stress-free. Their attention to detail and fast understanding of our business has been second to none — we view Devon and the team as part of our family."

Cindy JamesSenior VP / Head of Commercial Marketing, Virgin Music Group

"Devon and the Curious BRDS team have been with me since the beginning of my career. As an independent artist, it's really difficult to find a digital marketing team that understands the brand and the financial realities of being independent. They always feel like they're looking for new ways to help my individual goals — I always feel like a priority. We'll never work with anyone else!"

Eloise ViolaArtist

"I have had the pleasure of working with Devon and Curious BRDS on several different projects. Their work has always been excellent. The attention to detail and communication is by far the best experience I have had with any digital marketing agency, and the results are always meaningful. I can't recommend them enough!"

Carly Martin-GammonManager, Mamas Gun, Young Gun & The Silver Fox

Let's Talk

Every Campaign Starts With a Conversation.

Tell us about your project, your artist, or your goals. We'll listen first — that's always where it starts.

Email

devon@curiousbrds.com

Phone

+1 (805) 433-4890

Website

www.curiousbrds.com

Igniting the Digital Side of Your Music.